Riverside Residential wanted to modernise its estate agency window and make better use of the space available at its customer-facing office. Digital Signs North East supplied and installed two portrait digital window displays, creating a brighter and more professional way to promote properties, services and company information.
The new screens give Riverside Residential the flexibility to update its window content without printing and replacing traditional posters. Property information, promotional messages and branded artwork can now be changed remotely, helping the business keep its window display current throughout the day.
The Client
Riverside Residential provides residential sales, lettings and property management services across the North East.
As an estate agency, its office window plays an important role in attracting attention from local homeowners, landlords, tenants and prospective buyers. The company needed a display solution that would strengthen its shopfront while providing greater control over the content shown to passing customers.
The Challenge
Traditional printed property displays can quickly become outdated. Every property change, new instruction or promotional update requires new artwork to be printed, installed and removed manually.
Riverside Residential wanted a cleaner and more flexible alternative that would:
Improve the appearance of the office window
Make property and service information easier to notice
Allow content to be updated remotely
Display professional branded artwork
Make better use of the available window space
Remain visible during normal daytime trading hours
The large glass frontage also meant that reflections and changing daylight levels had to be considered when positioning the screens.
The Digital Display Solution
Digital Signs North East installed two portrait-format digital window displays inside the Riverside Residential office.
The screens were positioned side by side within the main front window, creating a balanced display that is clearly visible from the pavement and surrounding street.
Portrait screens were chosen because they make effective use of narrow window sections and provide an ideal format for property photographs, service promotions, contact information and estate agency branding.
Each screen can display its own content, allowing Riverside Residential to run coordinated campaigns across both displays or use each screen for a different purpose.
For example, one screen could promote residential sales while the second highlights lettings, property management services or recently added properties.
Professionally Branded Content
The installed artwork was designed to complement Riverside Residential’s existing blue and white branding.
The screen content included:
Riverside Residential branding
Property-related lifestyle photography
Property Services messaging
Contact and company information
Digital Signs North East installation branding
The clean design keeps the messaging easy to understand while ensuring the property imagery remains the main visual focus.
Remote Content Management
The screens are connected to a cloud-based digital signage platform, allowing content to be managed remotely.
This means Riverside Residential can update its window display without accessing the screens directly. New property promotions, seasonal campaigns, landlord services and company announcements can be scheduled and changed through the online system.
Remote management also allows content to be prepared in advance and displayed at specific times.
This gives the business far more control than a traditional printed window display.
The Finished Installation
The completed installation has transformed the Riverside Residential window into a more modern and engaging promotional space.
The two screens sit neatly within the existing window layout without blocking the entrance or affecting the professional appearance of the office.
The result is a digital window display that:
Strengthens the Riverside Residential brand
Makes the office more noticeable from outside
Supports property sales and lettings promotions
Reduces reliance on printed posters
Allows fast content changes
Provides a professional presentation throughout the day
The installation also gives Riverside Residential room to expand its content strategy in the future, including property slideshows, customer reviews, landlord campaigns, local market updates and calls to action.
Digital Displays for Estate Agents
Estate agency windows remain one of the most valuable advertising spaces available to property businesses.
Digital window displays allow estate agents to promote more properties and services without filling the window with individual printed sheets. Content can move, rotate and change throughout the day, helping attract the attention of people who may otherwise walk past.
Digital Signs North East supplies and installs digital window displays for estate agents, letting agents and property management companies across the North East.
We can help with the screens, installation, remote content management and the creation of professionally branded digital artwork.
Upgrade Your Business Window
A digital window display can turn an unused or outdated shop window into an active marketing tool.
To discuss digital screens for your estate agency, retail shop or customer-facing business, contact Digital Signs North East.
